A record-breaking $19.7 million has been raised for more than 600 local charities and community groups through the sales of Smile Cookies at Tim Hortons restaurants across Canada. In Barrie and Stroud, local Tim Hortons restaurants and guests together raised over $226,892.00 to be split by two charities – Royal Victoria Regional Health Centre’s Birthing Unit, and Hospice Simcoe. “We’re so proud and humbled that Tims guests have once again shown incredible support for our Smile Cookie campaign and important charities and community groups where they live, by helping us raise a record-breaking $19.7 million,” says Axel Schwan, President of Tim Hortons. “To achieve such an amazing result means baking and hand-decorating millions upon millions of Smile Cookies over the course of just a week. My heartfelt thanks goes out to everyone who made this happen, including all of our passionate restaurant owners, team members and volunteers who helped us dot eyes and create smiles.” Axel Schwan, President of Tim Hortons.

Smiles all around! The 2023 Tim Hortons Smile Cookie Campaign was a resounding success, benefitting both RVH’s Birthing Unit and Hospice Simcoe. Pictured here are Gail Hunt (front centre left), RVH President and CEO, Mary- Anne Frith (second front centre left), RVH Foundation Campaign Co-chair, along with Kelly Hubbard (front centre right), Executive Director, Hospice Simcoe, along with local Tim Hortons restaurant owners. Front Row (Left to Right): Tammy Jacklin, Lauren Melling (second from right) Mark Hinton (far right). Middle Row (Left to Right): Johnny Mizzoni, Melissa Duff, Sarah Hinton, Paul Stevenson, and Brandon Newlove. Back Row (Left to Right): Geoff House, Alex Papageorge, and Liam Morton

“We are profoundly grateful to Barrie and Stroud Tim Hortons restaurant owners and their teams for once again naming RVH as a charity of choice in the Tim Hortons Smile Cookie campaign,” says Pamela Ross, CEO, RVH Foundation. “The support of these local owners—and the generosity of our community—is a testament to a collective commitment to ensuring world-class healthcare is available right here at home. Funds raised through Smile Cookie specifically are helping to fund a state-of-the-art expansion of our Birthing Unit. This means the babies born at RVH every year, and their families, will have more space to receive the best possible care they need in the first few days of baby’s life.”
Pamela Ross, CEO, RVH Foundation.

“We are very grateful to Tim Hortons and our community of Tim Hortons owners and staff. The funds raised in the Smile Cookie Campaign play a critical role in allowing us to provide programs and services to those who are living with a life limiting illness and or grieving the loss of a loved one.” Kelly Hubbard, Executive Director, Hospice Simcoe The first-ever Smile Cookie campaign in 1996 raised funds to support Hamilton Children’s Hospital. Since then, the annual charitable campaign has raised a total of more than $92 million for charities and organizations that are selected every year by Tim Hortons restaurant owners. Recipients include local hospitals, community care organizations, food banks and schools.